Market segmentation & positioning

The selection of the target audience is clearly based on the thought where the products of OrderFlowViz.com can make the biggest difference. We want to provide optimized products with carefully thought-through features. These processes take time. As per our slogan on the website we emphasize that quality and performance are our highest priorities when developing. Therefore, we want to develop tools for traders that have already reached a certain level of proficiency.

• The trading tools of OrderFlowViz.com can make the biggest difference financially to the following target audience:
  1. Traders who have undistinguished trading results -> About to reach consistent profitability
  2. Traders that are already consistently profitable -> About to grow returns
• OrderFlowViz.com (potentially) reaches highest perceived added value through this target audience.
• The target audience has the largest probability to also benefit emotionally and socially through our trading tools. Therefore, the chance is bigger that OrderFlowViz.com is perceived as good vendor in the trader community.

We do not have the resources to provide products in large quantities to beginner traders (also refer to “Why the current pricing strategy?").

(Btw: If you read through all the pages up to this point, we think you are an adept trader being in the right place.)

 

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